Personal profile
About
Dr. Jim Barry is a 25 year veteran of the corporate world with experience in industrial, government and commercial marketing. During this time, he served in a variety of executive marketing roles with several Fortune 50 companies and start-up ventures.
As an NSU marketing professor, Jim’s teaching experience covers a wide range of internet marketing, social media and international business courses. Dr. Barry is the recipient of the Faculty Member of the Year and has published award winning articles for The Journal of Business and Industrial Marketing, the Journal of Global Marketing, the Journal of Marketing Management, The Journal of Services Marketing, The European Journal of Marketing, American Marketing Association’s Educator Conferences and the Academy of Marketing Science on a number of relationship marketing topics.
As founder of Marketing P2P, his social media and internet marketing company conducts full week corporate workshops and webinars for companies seeking to transform their traditional selling approaches to social selling. The company also develops integrated social media and search engine marketing solutions for professional services throughout South Florida. While at GE, Rockwell, BFGoodrich and AT&T, Jim spearheaded a number of business planning efforts and acquisition studies aimed at transforming corporate market focus. He received his B.S. in Electrical Engineering from the University of Notre Dame, an M.B.A. from DePaul University and a D.B.A. from NSU.
Education/Academic qualification
M.B.A. Marketing, DePaul University
D.B.A. Marketing, Nova Southeastern University
B.S. Electrical Engineering, University of Notre Dame
Disciplines
- Business
- Marketing
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Collaborations and top research areas from the last five years
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B2B informal networking influences on relational outcomes in emerging and developed nations: a multiregional empirical study
Barry, J. M., Graça, S. S., Maskara, P. K. & Benjamin, R. W., May 6 2024, In: Journal of Business and Industrial Marketing. 39, 7, p. 1419-1432 14 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations -
A global examination of institutional effects on B2B cooperation
Graça, S. S., Barry, J. M., Kharé, V. P. & Yurova, Y., Jan 20 2021, In: Journal of Business and Industrial Marketing. 36, 10, p. 1806-1819 14 p.Research output: Contribution to journal › Article › peer-review
18 Link opens in a new tab Scopus citations -
Examining institutional effects on B2B relationships through the lens of transitioning economies
Barry, J. M., Graça, S. S., Kharé, V. P. & Yurova, Y. V., Feb 2021, In: Industrial Marketing Management. 93, p. 221-234 14 p.Research output: Contribution to journal › Article › peer-review
16 Link opens in a new tab Scopus citations -
A global examination of cognitive trust in business-to-business relationships
Graça, S. S. & Barry, J. M., 2019, Advances in Business Marketing and Purchasing. Emerald Group Publishing Ltd., p. 7-36 30 p. (Advances in Business Marketing and Purchasing; vol. 26).Research output: Chapter in Book/Report/Conference proceeding › Chapter
10 Link opens in a new tab Scopus citations -
Moderating Effects of Institutional Factors on Relationship Quality: A Comparative Analysis of the US, Brazil, and China
Barry, J. & Graca, S. S., Jan 8 2019, In: Journal of Business and Industrial Marketing. 34, 6, p. 1339-1359 21 p.Research output: Contribution to journal › Article › peer-review
16 Link opens in a new tab Scopus citations