John Gironda is an Associate Professor of Marketing at Nova Southeastern University. He received his Ph.D. from Florida Atlantic University. His teaching and research interests include digital and social media marketing, branding, advertising, consumer behavior, marketing strategy, and consumer privacy issues.

His research has been published in Industrial Marketing Management, Psychology & Marketing, Journal of Marketing Theory and Practice, Electronic Commerce Research and Applications, and Journal of Marketing Management.

He has also presented papers at a number of conferences including the American Marketing Association Summer and Winter Conferences, Academy of Marketing Science Annual Conference, Society for Marketing Advances Annual Conference, Academy of Marketing Science World Marketing Congress, and the International Colloquium on Consumer Brand Relationships.