A Practical Guide to the Use of Correspondence Analysis in Marketing Research

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Abstract

This paper illustrates the application of correspondence analysis in marketing research.

@article{12d2009c15234028bdebffb337ead281,

title = "A Practical Guide to the Use of Correspondence Analysis in Marketing Research",

abstract = " This paper illustrates the application of correspondence analysis in marketing research.",

keywords = "Correspondence Analysis",

author = "Bendixen, \{Michael T.\}",

year = "1996",

month = jan,

day = "1",

language = "American English",

volume = "14",

journal = "Marketing Bulletin",

}

TY - JOUR

T1 - A Practical Guide to the Use of Correspondence Analysis in Marketing Research

AU - Bendixen, Michael T.

PY - 1996/1/1

Y1 - 1996/1/1

N2 - This paper illustrates the application of correspondence analysis in marketing research.

AB - This paper illustrates the application of correspondence analysis in marketing research.

KW - Correspondence Analysis

UR - https://nsuworks.nova.edu/hcbe_facarticles/702

M3 - Article

VL - 14

JO - Marketing Bulletin

JF - Marketing Bulletin

ER -