Academic and Commercial Qualitative Research: The Best of Both Worlds

    Research output: Contribution to conferencePresentation

    Abstract

    With apologies to George Bernard Shaw, academic qualitative research and commercial qualitative research have been “two countries separated by a common language,” but this cultural divide has its positives because these divergent customs present opportunities for mutual innovation. Today we will explore these differences and offer enhancements for both worlds.

    Original languageAmerican English
    StatePublished - 1800

    Disciplines

    • Quantitative, Qualitative, Comparative, and Historical Methodologies

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