Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2014
Event	Society for Marketing Advances Annual Conference - Duration: Jan 1 2014 → …

Conference	Society for Marketing Advances Annual Conference
Period	1/1/14 → …

Disciplines

@conference{7b9d67f44a7942609efe1bb558ea9a72,

title = "Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials",

author = "Maria Petrescu and John Gironda",

year = "2014",

month = jan,

day = "1",

language = "American English",

note = "Society for Marketing Advances Annual Conference ; Conference date: 01-01-2014",

}