Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials

    Research output: Contribution to conferencePresentation

    Original languageAmerican English
    StatePublished - Jan 1 2014
    EventSociety for Marketing Advances Annual Conference -
    Duration: Jan 1 2014 → …

    Conference

    ConferenceSociety for Marketing Advances Annual Conference
    Period1/1/14 → …

    Disciplines

    • Business

    Cite this