Abstract
This study explored the economic costs and response rate of mail and web-based surveys with practicing dentists. A random sample of 6,000 practicing dentists was randomly assigned into three groups of 2,000: choice (mail or web-based), postal mail, or web-based. The Florida Tobacco Control Survey 2009, which is composed of 28 questions (including subject demographic questions), served as the survey instrument. A total of 1,232 surveys were returned by the three different groups (21% overall response rate). Response rates were best for the mail (26%) with the worst response rate coming from the Web group (11%). However, a cost-effectiveness analysis revealed that web surveys were 2.68 times more cost effective.
| Original language | English |
|---|---|
| Pages (from-to) | 383-394 |
| Number of pages | 12 |
| Journal | Journal of Community Health |
| Volume | 37 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 2012 |
ASJC Scopus Subject Areas
- Health(social science)
- Public Health, Environmental and Occupational Health
Keywords
- Dentists
- Mail survey
- Response rate
- Survey research
- Web-base survey
Disciplines
- Social and Behavioral Sciences
- Medicine and Health Sciences