An analysis of response rate and economic costs between mail and web-based surveys among practicing dentists: A randomized trial

  • Patrick C. Hardigan
  • , Claudia Tammy Succar
  • , Jay M. Fleisher

Research output: Contribution to journalReview articlepeer-review

Abstract

This study explored the economic costs and response rate of mail and web-based surveys with practicing dentists. A random sample of 6,000 practicing dentists was randomly assigned into three groups of 2,000: choice (mail or web-based), postal mail, or web-based. The Florida Tobacco Control Survey 2009, which is composed of 28 questions (including subject demographic questions), served as the survey instrument. A total of 1,232 surveys were returned by the three different groups (21% overall response rate). Response rates were best for the mail (26%) with the worst response rate coming from the Web group (11%). However, a cost-effectiveness analysis revealed that web surveys were 2.68 times more cost effective.
Original languageEnglish
Pages (from-to)383-394
Number of pages12
JournalJournal of Community Health
Volume37
Issue number2
DOIs
StatePublished - Apr 2012

ASJC Scopus Subject Areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

Keywords

  • Dentists
  • Mail survey
  • Response rate
  • Survey research
  • Web-base survey

Disciplines

  • Social and Behavioral Sciences
  • Medicine and Health Sciences

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