Antecedents of Brand Citizenship Behavior in Retailing

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2014
Event	The 9th Global of the Academy of Marketing's Brand, Corporate Identity and Reputation Group - Duration: Jan 1 2014 → …

Conference	The 9th Global of the Academy of Marketing's Brand, Corporate Identity and Reputation Group
Period	1/1/14 → …

Disciplines

@conference{1572d3d8289340e5bbca885234114bf0,

title = "Antecedents of Brand Citizenship Behavior in Retailing",

author = "Yurova, \{Yuliya V.\} and M. Porrichelli and R. Abratt and Michael Bendixen",

year = "2014",

month = jan,

day = "1",

language = "American English",

note = "The 9th Global of the Academy of Marketing's Brand, Corporate Identity and Reputation Group ; Conference date: 01-01-2014",

}

TY - CONF

T1 - Antecedents of Brand Citizenship Behavior in Retailing

AU - Yurova, Yuliya V.

AU - Porrichelli, M.

AU - Abratt, R.

AU - Bendixen, Michael

PY - 2014/1/1

Y1 - 2014/1/1

UR - https://nsuworks.nova.edu/hcbe_facpres/783

M3 - Presentation

T2 - The 9th Global of the Academy of Marketing's Brand, Corporate Identity and Reputation Group

Y2 - 1 January 2014

ER -