Abstract
As a participant in this session, you will work as qualitative research consultant engaged to assist the directors of the TQR Second Annual Conference in learning attendees' experiences of the two-day event and in making plans to enhance and improve the event. To this end, you will learn how to design and implement an applied qualitative research project collaboratively with a client. You will generate and collect qualitative data via interviews, observations, and document analysis. We will also utilize social networking tools such as Twitter and Facebook to gather and analyze up-to-the-minute perspectives from the customers. You will conduct your qualitative data analysis using the SEWI (Strengths-Enhancements-Weaknesses-Improvements) System and prepare a report and presentation to the conference directors.
| Original language | American English |
|---|---|
| State | Published - Jan 8 2011 |
Disciplines
- Quantitative, Qualitative, Comparative, and Historical Methodologies