Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts

Yuewu Li; Xinchun Wang; Alejandra Melo-Marin; Mayukh Dass

Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts

Yuewu Li
, Xinchun Wang
, Alejandra Melo-Marin
, Mayukh Dass

H. Wayne Huizenga College of Business and Entrepreneurship

Research output: Contribution to conference › Other › peer-review

Abstract

Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass (2021), “Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts”, 2023 AMA Winter Academic Conference, Accepted as a competitive paper.

Original language	English
State	Published - Jan 1 2023
Event	2023 AMA Winter Academic Conference - Duration: Jan 1 2023 → …

Conference

Conference	2023 AMA Winter Academic Conference
Period	1/1/23 → …

Cite this

@conference{9a01256caec5444b84b58121d0dd0506,

title = "Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts",

abstract = "Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass (2021), {\textquotedblleft}Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts{\textquotedblright}, 2023 AMA Winter Academic Conference, Accepted as a competitive paper.",

author = "Yuewu Li and Xinchun Wang and Alejandra Melo-Marin and Mayukh Dass",

year = "2023",

month = jan,

day = "1",

language = "English",

note = "2023 AMA Winter Academic Conference ; Conference date: 01-01-2023",

}

TY - CONF

T1 - Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts

AU - Li, Yuewu

AU - Wang, Xinchun

AU - Melo-Marin, Alejandra

AU - Dass, Mayukh

PY - 2023/1/1

Y1 - 2023/1/1

N2 - Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass (2021), “Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts”, 2023 AMA Winter Academic Conference, Accepted as a competitive paper.

AB - Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass (2021), “Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts”, 2023 AMA Winter Academic Conference, Accepted as a competitive paper.

M3 - Other

T2 - 2023 AMA Winter Academic Conference

Y2 - 1 January 2023

ER -

Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts

Abstract

Conference

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