Case: Rubbermaid

James Barry

Case: Rubbermaid

James Barry

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This new book is a guide to retaining your existing customers and to gaining loyal new customers. Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit

Original language	American English
Title of host publication	Designing and delivering superior customer value
Subtitle of host publication	Concepts, cases, and applications
Editors	Art Weinstein, William C. Johnson
Publisher	CRC Press
ISBN (Print)	9781574442403
State	Published - Jun 24 1999

Disciplines

Business

Access to Document

http://nsuworks.nova.edu/hcbe_facbooks/150

Cite this

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title = "Case: Rubbermaid",

abstract = "This new book is a guide to retaining your existing customers and to gaining loyal new customers. Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit",

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year = "1999",

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T1 - Case: Rubbermaid

AU - Barry, James

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Y1 - 1999/6/24

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AB - This new book is a guide to retaining your existing customers and to gaining loyal new customers. Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit

UR - https://search.worldcat.org/title/41224076

M3 - Chapter

SN - 9781574442403

BT - Designing and delivering superior customer value

A2 - Weinstein, Art

A2 - Johnson, William C.

PB - CRC Press

ER -

Case: Rubbermaid

Abstract

Disciplines

Access to Document

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Cite this