Abstract
Online review systems (ORS) such as TripAdvisor or Yelp collect numeric evaluations from reviewers using interval scales. However, the UI of interval scales differ remarkably across ORS, even though prior research suggests that design cues of the interval scale can bias individual’s interpretation of the scale and thus the numeric evaluations. The impact of the UI on numeric evaluations is particularly relevant in the ORS domain since there is a tight correlation between reviews’ ratings and profits. In this research-in-progress, we outline the theoretical foundation for investigating the cognitive impact of color cues in the interpretation of interval scales, and the possible distortions of numeric evaluations they could lead to.
| Original language | English |
|---|---|
| Title of host publication | AMCIS 2017 - America's Conference on Information Systems |
| Subtitle of host publication | A Tradition of Innovation |
| Publisher | Americas Conference on Information Systems |
| ISBN (Electronic) | 9780996683142 |
| State | Published - 2017 |
| Externally published | Yes |
| Event | America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, United States Duration: Aug 10 2017 → Aug 12 2017 |
Publication series
| Name | AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation |
|---|---|
| Volume | 2017-August |
Conference
| Conference | America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 |
|---|---|
| Country/Territory | United States |
| City | Boston |
| Period | 8/10/17 → 8/12/17 |
Bibliographical note
Publisher Copyright:© 2017 AIS/ICIS Administrative Office. All Rights Reserved.
ASJC Scopus Subject Areas
- Computer Science Applications
- Information Systems
- Computer Networks and Communications
Keywords
- Cognitive Anchor
- Cognitive Cue
- Color Effect
- Framing Effect
- Online Review
Disciplines
- Business
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