Consumer Evaluation of Perceived Risks for Goods and Services

Michael T. Bendixen; Graham Gault

Consumer Evaluation of Perceived Risks for Goods and Services

Michael T. Bendixen
, Graham Gault

Nova Southeastern University

Research output: Contribution to journal › Article › peer-review

Abstract

Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies.

Original language	American English
Journal	South African Journal of Business Management
Volume	26
State	Published - Jan 1 1995

Disciplines

Business

Cite this

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title = "Consumer Evaluation of Perceived Risks for Goods and Services",

abstract = " Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies.",

author = "Bendixen, \{Michael T.\} and Graham Gault",

year = "1995",

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language = "American English",

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AU - Bendixen, Michael T.

AU - Gault, Graham

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Y1 - 1995/1/1

N2 - Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies.

AB - Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies.

UR - https://nsuworks.nova.edu/hcbe_facarticles/699

M3 - Article

SN - 2078-5585

VL - 26

JO - South African Journal of Business Management

JF - South African Journal of Business Management

ER -

Consumer Evaluation of Perceived Risks for Goods and Services

Abstract

Disciplines

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