Cultural Regions of Canada and United States: Implications for International Management Research

We consider why international business research comparing values, attitudes, and behaviors of managers from the United States and Canada shows conflicting results about cultural differences and similarities between these two nations. We argue that one reason behind these inconsistent findings is the presence of intranational subcultural regions in these nations. The second reason is that the variable(s) under scrutiny influence the generalizability of research findings. Employing Lenartowicz and Roth’s (1999) framework for culture assessment, theories of cultural evolution and maintenance, and data from the World Values Survey, we test the distinctiveness of subcultural regions in the United States and Canada, at both the individual level and the regional level of analysis. Results support our hypothesized arguments.