Developing a Strategic Response to the Barrage of Digital Data: The Impact of Information Governance on Market Knowledge Integration

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2016
Event	In Society of Marketing Advances Conference 2016 Proceedings - Duration: Jan 1 2016 → …

Conference	In Society of Marketing Advances Conference 2016 Proceedings
Period	1/1/16 → …

Disciplines

@conference{1c347e68aeff4b7cb5b46305d95c66c0,

title = "Developing a Strategic Response to the Barrage of Digital Data: The Impact of Information Governance on Market Knowledge Integration",

author = "Smith, \{James N.\} and Harrison, \{D. L. E.\}",

year = "2016",

month = jan,

day = "1",

language = "American English",

note = "In Society of Marketing Advances Conference 2016 Proceedings ; Conference date: 01-01-2016",

}

TY - CONF

T1 - Developing a Strategic Response to the Barrage of Digital Data: The Impact of Information Governance on Market Knowledge Integration

AU - Smith, James N.

AU - Harrison, D. L. E.

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://nsuworks.nova.edu/gscis_facpres/409

M3 - Presentation

T2 - In Society of Marketing Advances Conference 2016 Proceedings

Y2 - 1 January 2016

ER -