Diffusion of Innovations Sustainability: Is There Life After the Tipping Point?

This presentation will encompass the continuous analysis, design, implementation and evaluation of a Virtual Lab for faculty collaboration on course media enrichment, created on the principles of Everett Roger’s Diffusion of Innovations model. After reaching the “Tipping Point” the project aims at cementing institutionalization and guaranteeing sustainability. The instructional design team applied a systematic approach to synergistically use their limited resources and create an instructional design Virtual Lab. Collaboration between the team and selected faculty (Champions) resulted in the creation of the Virtual Lab. The artifacts produced were shared by cross-curricular faculty to media enrich their courses. Projected institutionalization includes: recruitment of additional Champions; development of procedures to assure a systematic work flow; strengthening collaboration between key departments in the institution; and sealing of the new culture that resulted from this project.