Factors Affecting the Implementation of Customer Orientation

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 1995
Event	6th National Marketing Educators' Conference - Duration: Jan 1 1995 → …

Conference	6th National Marketing Educators' Conference
Period	1/1/95 → …

Disciplines

@conference{447e8dcffca14b7a8f7624d0e84e5252,

title = "Factors Affecting the Implementation of Customer Orientation",

author = "Michael Bendixen and J. Spence and N. Spiro and R. Abratt",

year = "1995",

month = jan,

day = "1",

language = "American English",

note = "6th National Marketing Educators' Conference ; Conference date: 01-01-1995",

}