| Original language | English |
|---|---|
| Pages (from-to) | 24-31 |
| Number of pages | 8 |
| Journal | Marketing Management |
| Volume | 21 |
| Issue number | 3 |
| State | Published - Sep 2012 |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS