Hispanics and Viral Advertising

Maria Petrescu; John Gironda; Pradeep K. Korgaonkar

doi:10.1016/j.jretconser.2016.05.014

Hispanics and Viral Advertising

Maria Petrescu
, John Gironda
, Pradeep K. Korgaonkar

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	46-59
Number of pages	14
Journal	Journal of Retailing and Consumer Services
Volume	32
DOIs	https://doi.org/10.1016/j.jretconser.2016.05.014
State	Published - Sep 1 2016

ASJC Scopus Subject Areas

Marketing

Disciplines

Business

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10.1016/j.jretconser.2016.05.014

Cite this

@article{dc8469732cf24532b6b23e40725cffb4,

title = "Hispanics and Viral Advertising",

author = "Maria Petrescu and John Gironda and Korgaonkar, \{Pradeep K.\}",

year = "2016",

month = sep,

day = "1",

doi = "10.1016/j.jretconser.2016.05.014",

language = "American English",

volume = "32",

pages = "46--59",

journal = "Journal of Retailing and Consumer Services",

issn = "1873-1384",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Hispanics and Viral Advertising

AU - Petrescu, Maria

AU - Gironda, John

AU - Korgaonkar, Pradeep K.

PY - 2016/9/1

Y1 - 2016/9/1

UR - https://nsuworks.nova.edu/hcbe_facarticles/657

U2 - 10.1016/j.jretconser.2016.05.014

DO - 10.1016/j.jretconser.2016.05.014

M3 - Article

SN - 1873-1384

VL - 32

SP - 46

EP - 59

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -

Hispanics and Viral Advertising

ASJC Scopus Subject Areas

Disciplines

Access to Document

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