"Identifying the Entrepreneur’s Goal for the Business" from The Entrepreneur’s Intellectual Property & Business Handbook

This article is part of a series of book excerpts from The Entrepreneur’s Intellectual Property & Business Handbook , which provides the business, strategy, and legal reference guide for start-ups and small businesses.

 

An important decision to the development of a start-up business is the purpose for launching that business in the life of the entrepreneur. The purpose will, in turn, strongly influence decisions about where to raise money to start the venture and how to organize the ownership. This short exploration of the psychology behind the entrepreneur’s motivation should help predict which decisions will most likely help the business goals.