Manufacturer-Supplier Relationships

Les Feldman; William C. Johnson; Art Weinstein

doi:10.1007/978-3-319-13084-2_132

Manufacturer-Supplier Relationships

Les Feldman
, William C. Johnson
, Art Weinstein

Nova Southeastern University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The purpose of this study is to investigate the relationship that trust and commitment have on long-term orientation in manufacturer-supplier relationships. We propose that trust leads to commitment in manufacturer-supplier relationships and that both trust and commitment produce a long-term orientation by the seller firm. Our premise is that when manufacturer-supplier relationships are characterized by sufficient levels of trust and commitment, a long-term orientation will follow.

Original language	English
Title of host publication	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	497
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-13084-2_132
State	Published - Jan 1 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Relational Trust
Relationship Commitment
Supply Firm
Supply Performance
Test Construct

Access to Document

10.1007/978-3-319-13084-2_132

Cite this

Feldman, L., Johnson, W. C., & Weinstein, A. (2015). Manufacturer-Supplier Relationships. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science (pp. 497). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_132

Manufacturer-Supplier Relationships. / Feldman, Les; Johnson, William C.; Weinstein, Art.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 497 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Feldman, L, Johnson, WC & Weinstein, A 2015, Manufacturer-Supplier Relationships. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 497. https://doi.org/10.1007/978-3-319-13084-2_132

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Manufacturer-Supplier Relationships

Abstract

Publication series

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this