Market redefinition: Strategies and guidelines for technology executives

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)52-57
Number of pages6
JournalCompetitive Intelligence Review
Volume6
Issue number3
DOIs
StatePublished - 1995

ASJC Scopus Subject Areas

  • Marketing
  • Economics, Econometrics and Finance (miscellaneous)

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