Minority, Millennial Graphic Designers Say No to the ‘Road to Hell’

Milton Glaser’s ‘Road to Hell’ test is well-known in the responsible design movement, yet under-examined in graphic design literature. Qualitative data from twenty minority, 1 millennial designers – who have been historically underrepresented in graphic design discussion – on their responses to Glaser’s test were analyzed alongside quantitative data from the 2017 AIGA Design Census to investigate variables linking and affecting responsible designers. Minority, millennial designers with mid- to upper-class incomes were found to be the most concerned about ethics in design, and affected by personal value systems, the gender pay gap, professional growth, and financial stability. These designers constitute a segment of the industry likely driving advocacy efforts, though the movement as a whole is still struggling.