My Kingdom for Five Stars; Incentivized Customer Reviews

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2016
Event	Academy of Marketing Science - Duration: Jan 1 2016 → …

Conference	Academy of Marketing Science
Period	1/1/16 → …

Disciplines

@conference{09570fa534f946df94a5ea8996acb4c5,

title = "My Kingdom for Five Stars; Incentivized Customer Reviews",

author = "Kathleen O'Leary and Deborah Goldring and Maria Petrescu and \{Ben Mrad\}, Selima",

year = "2016",

month = jan,

day = "1",

language = "American English",

note = "Academy of Marketing Science ; Conference date: 01-01-2016",

}