Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2015
Event	American Marketing Association and American Collegiate Retailing Association Conference - Duration: Jan 1 2015 → …

Conference	American Marketing Association and American Collegiate Retailing Association Conference
Period	1/1/15 → …

Disciplines

@conference{4e9b31138c8d478ebe92aab678a4581a,

title = "Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior",

author = "Yurova, \{Yuliya V.\} and Rippe, \{C. B.\} and F. Sussan and Suri Weisfeld-Spolter",

year = "2015",

month = jan,

day = "1",

language = "American English",

note = "American Marketing Association and American Collegiate Retailing Association Conference ; Conference date: 01-01-2015",

}

TY - CONF

T1 - Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior

AU - Yurova, Yuliya V.

AU - Rippe, C. B.

AU - Sussan, F.

AU - Weisfeld-Spolter, Suri

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://nsuworks.nova.edu/hcbe_facpres/792

M3 - Presentation

T2 - American Marketing Association and American Collegiate Retailing Association Conference

Y2 - 1 January 2015

ER -