Abstract
Personalized advertising represents a new and emerging trend in the field of online advertising. Through the use of enhanced online data collection techniques, marketers can now craft seemingly made to order advertisements tailored to a specific individual. Numerous websites and services are hosting personalized banner and/or text ads, such as YouTube, Facebook, Hotmail, and Gmail. In addition, the technique is being used by more and more firms such as Amazon, MetLife, Dollar-Thrifty, Staples, Joseph A. Bank, Orbitz, Zappos, and T-Mobile.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 165-169 |
| Number of pages | 5 |
| DOIs | |
| State | Published - 2016 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|
Bibliographical note
Publisher Copyright:© 2016, Academy of Marketing Science.
ASJC Scopus Subject Areas
- Marketing
- Strategy and Management
Keywords
- Consumer Innovativeness
- Disclosure Cost
- Privacy Risk
- Purchase Intention
- Social Networking Site
Fingerprint
Dive into the research topics of 'Personalized Advertising, Invasiveness, and Consumers’ Attitudes: A Structured Abstract'. Together they form a unique fingerprint.Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS