Preface

The Indian carpet industry, one of the country's most important sources of foreign exchange, is also well-known worldwide for its rich art and tradition. However, there is concern about innovation, financial inclusion, and sustainability. The current study explores the MANCHAHA initiative, a step taken by the Jaipur Rugs carpet industry toward sustainability, as well as its relevance and significance for other hand-craft or carpet industries. It also examines how it affects the financial inclusion of rug weavers. The single-case study method has been used in conjunction with the descriptive research design to conduct the study. The idea of innovation utilizing conventional methods is somewhat obsolete and underappreciated, but the company's MANCHAHA project disproved this preconceived notion.