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Rethinking Business Segmentation: A New Conceptual Model and Perspective

    Research output: Contribution to conference › Presentation

    Original languageAmerican English
    StatePublished - Jan 1 2017
    EventAssociation of Marketing Theory and Practice -
    Duration: Jan 1 2017 → …

    Conference

    ConferenceAssociation of Marketing Theory and Practice
    Period1/1/17 → …

    Disciplines

    • Business

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