RETURNS TO REPUTATION IN ELECTRONIC MARKETS: AN EXPERIMENTAL STUDY

Research output: Contribution to conferencePaperpeer-review

Abstract

Electronic markets are prone to informational asymmetries wherein one party knows more about the transaction than another. This might lead to a loss in market efficiency and a market failure. Reputation mechanisms, such as a feedback rating mechanism in which each buyer provides feedback about sellers is one way to minimize potential failure. The impact of a reputation mechanism is difficult to assess in natural markets or even field experiments, because several variables of interest are not under the control of the researcher. In this study, we use experimental economic methods, specifically the induced value theory, to control for buyer and seller values and study the impact of the reputation mechanisms on market efficiency and price premiums.

Original languageEnglish
Pages869-872
Number of pages4
StatePublished - 2003
EventInternational Conference on Information Systems, ICIS 2003 - Seattle, United States
Duration: Dec 14 2003Dec 17 2003

Conference

ConferenceInternational Conference on Information Systems, ICIS 2003
Country/TerritoryUnited States
CitySeattle
Period12/14/0312/17/03

Bibliographical note

Publisher Copyright:
© 2003, Association for Information Systems. All rights reserved.

ASJC Scopus Subject Areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

Keywords

  • Electronic markets
  • reputation
  • trust

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