Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2015
Event	Association of Marketing Theory and Practice - Duration: Jan 1 2015 → …

Conference	Association of Marketing Theory and Practice
Period	1/1/15 → …

Disciplines

@conference{abdfb64f3cc14904bdc118c58ba12e71,

title = "Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives",

author = "Weinstein, \{Art T.\} and W. Johnson",

year = "2015",

month = jan,

day = "1",

language = "American English",

note = "Association of Marketing Theory and Practice ; Conference date: 01-01-2015",

}