Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights from Marketing Executives

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2014
Event	American Marketing Association Winter Educators' Conference - Duration: Jan 1 2015 → …

Conference	American Marketing Association Winter Educators' Conference
Period	1/1/15 → …

Disciplines

@conference{a3dc73d3d57f40dcbe6e04fef2dadc00,

title = "Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights from Marketing Executives",

author = "Weinstein, \{Art T.\} and W. Johnson",

year = "2014",

month = jan,

day = "1",

language = "American English",

note = "American Marketing Association Winter Educators' Conference ; Conference date: 01-01-2015",

}