| Original language | English |
|---|---|
| Pages (from-to) | 82-90 |
| Number of pages | 9 |
| Journal | Social Marketin Quarterly |
| Volume | 11 |
| Issue number | 3-4 |
| DOIs | |
| State | Published - Dec 2005 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Economics and Econometrics
- Marketing
Social Marketing Resources
Research output: Contribution to journal › Article › peer-review