Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy

In this article, information from an MBA-level marketing strategy course taught with and without a major experiential learning assignment is analyzed. Empirical analysis of data about learning outcomes, student satisfaction, and student self-efficacy are compared. The study reveals that students engaged in these projects perceived them as valuable learning exercises that: (1) supported their mastery of class materials and their ability to apply theoretical concepts to practical situations; (2) enhanced their satisfaction with the course and instructor, and (3) increased their self-confidence with regard to their own business capabilities.