The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment

Jon M. Garon

The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment

Jon M. Garon

Research output: Contribution to journal › Article › peer-review

Abstract

In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.

Original language	American English
Journal	Journal of Intellectual Property Rights
Volume	17
State	Published - Jan 1 2012

Bibliographical note

Jon M. Garon, The Heart of the Deal: Intellectual Property Aspects in the Law & Business of Entertainment, 17 J. INT. PROP. L. 443 (2012).

Keywords

Deal making
copyright
entertainment law
film
identity interests
music and publishing
publicity rights
television
trade secret
trademark

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The Heart of the Deal Intellectual Property Aspects in the Law aFinal published version, 97.7 KBLicense: Unspecified

Cite this

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abstract = " In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.",

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KW - Deal making

KW - copyright

KW - entertainment law

KW - film

KW - identity interests

KW - music and publishing

KW - publicity rights

KW - television

KW - trade secret

KW - trademark

UR - https://nsuworks.nova.edu/law_facarticles/76

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The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment

Abstract

Bibliographical note

Keywords

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