The Impact of Generational Cohorts on Brand Authenticity

  • Michael Bendixen
  • , M. Mingione
  • , R. Abratt
  • , S. Pattuglia

Research output: Contribution to conference › Presentation

Original languageAmerican English
StatePublished - Jan 1 2017
Event12th Global Brand Conference -
Duration: Jan 1 2017 → …

Conference

Conference12th Global Brand Conference
Period1/1/17 → …

Disciplines

  • Business

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