The Impact of Social Media and Related Technology on the Sales Process: A Qualitative Analysis from the Buyer's Perspective

  • James N. Smith
  • , J. Billups
  • , R. Matthews
  • , S. Wilson

    Research output: Contribution to conferencePresentation

    Original languageAmerican English
    StatePublished - Jan 1 2016
    EventAtlantic Marketing Conference 2016 -
    Duration: Jan 1 2016 → …

    Conference

    ConferenceAtlantic Marketing Conference 2016
    Period1/1/16 → …

    Disciplines

    • Computer Sciences

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