The Marketing Mix for Knowledge Products

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 1997
Event	Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference - Duration: Jan 1 1997 → …

Conference	Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference
Period	1/1/97 → …

Disciplines

@conference{01235ff81152493ea20095b90065d398,

title = "The Marketing Mix for Knowledge Products",

author = "Michael Bendixen and J. Spence and H. Myres and R. Abratt",

year = "1997",

month = jan,

day = "1",

language = "American English",

note = "Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference ; Conference date: 01-01-1997",

}