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The Role of Brand Authenticity in the Development of Brand Trust in South Africa

  • Michael Bendixen
  • , S. Portal
  • , R. Abratt

Research output: Contribution to conference › Presentation

Original languageAmerican English
StatePublished - Jan 1 2017
Event12th Global Brand Conference -
Duration: Jan 1 2017 → …

Conference

Conference12th Global Brand Conference
Period1/1/17 → …

Disciplines

  • Business

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