The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Applied Management and Entrepreneurship
Volume	19
State	Published - Jan 1 2014

Disciplines

@article{eab2906438bc43519b8647444eb11c8b,

title = "The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience",

author = "Bahaudin Mujtaba",

year = "2014",

month = jan,

day = "1",

language = "American English",

volume = "19",

journal = "Journal of Applied Management and Entrepreneurship",

issn = "1077-1158",

publisher = "Taylor \& Francis Ltd.",

}