Traits Versus States: How Consumption Affects our Sense of Self

Suri Weisfeld-Spolter; Maneesh Thakkar

doi:10.1007/978-3-319-10864-3_76

Traits Versus States: How Consumption Affects our Sense of Self

Suri Weisfeld-Spolter
, Maneesh Thakkar

H. Wayne Huizenga College of Business and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper investigates how consumption affects aspects of the self-concept. Using gift giving situations as consumer's consumption context, we examine how three types of gift giving scenarios affect individual's gender identity. In Study 1, using a with-in subjects design, we demonstrate that gender identity changes based on the gifting scenario (self-gift vs. interpersonal gift) and show that these differences also exist between the two main contexts of self-gifts (i.e. reward and therapy.) In Study 2, using a between subject design, we show how priming subjects on different dimensions of their self-concept affects their choices of gifts in a predictable way consistent with their active self-concept.

Original language	English
Title of host publication	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	139
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-10864-3_76
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-10864-3_76

Cite this

Weisfeld-Spolter, S., & Thakkar, M. (2015). Traits Versus States: How Consumption Affects our Sense of Self. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science (pp. 139). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_76

Traits Versus States: How Consumption Affects our Sense of Self. / Weisfeld-Spolter, Suri; Thakkar, Maneesh.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 139 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Weisfeld-Spolter, S & Thakkar, M 2015, Traits Versus States: How Consumption Affects our Sense of Self. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 139. https://doi.org/10.1007/978-3-319-10864-3_76

Weisfeld-Spolter S, Thakkar M. Traits Versus States: How Consumption Affects our Sense of Self. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 139. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10864-3_76

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Traits Versus States: How Consumption Affects our Sense of Self

Abstract

Publication series

Bibliographical note

ASJC Scopus Subject Areas

Access to Document

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