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Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

    Research output: Contribution to conferencePresentation

    Original languageAmerican English
    StatePublished - May 1 2017
    EventThe 2017 Academy of Marketing Science Annual Conference -
    Duration: May 1 2017 → …

    Conference

    ConferenceThe 2017 Academy of Marketing Science Annual Conference
    Period5/1/17 → …

    Disciplines

    • Business

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