Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

Yuliya V. Yurova; S. Cummins; C. Rippe; Suri Weisfeld-Spolter

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

Yuliya V. Yurova
, S. Cummins
, C. Rippe
, Suri Weisfeld-Spolter

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - May 1 2017
Event	The 2017 Academy of Marketing Science Annual Conference - Duration: May 1 2017 → …

Conference

Conference	The 2017 Academy of Marketing Science Annual Conference
Period	5/1/17 → …

Disciplines

Business

Cite this

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title = "Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll",

author = "Yurova, \{Yuliya V.\} and S. Cummins and C. Rippe and Suri Weisfeld-Spolter",

year = "2017",

month = may,

day = "1",

language = "American English",

note = "The 2017 Academy of Marketing Science Annual Conference ; Conference date: 01-05-2017",

}

TY - CONF

T1 - Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

AU - Yurova, Yuliya V.

AU - Cummins, S.

AU - Rippe, C.

AU - Weisfeld-Spolter, Suri

PY - 2017/5/1

Y1 - 2017/5/1

UR - https://nsuworks.nova.edu/hcbe_facpres/802

M3 - Presentation

T2 - The 2017 Academy of Marketing Science Annual Conference

Y2 - 1 May 2017

ER -

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

Conference

Disciplines

Other files and links

Cite this