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Viral Advertising and Ad Appeals

  • Maria Petrescu
  • , Pradeep K. Korgaonkar
  • , Tamara Mangleburg
  • , Ann Root

    Research output: Contribution to conferencePresentation

    Original languageAmerican English
    StatePublished - Jan 1 2012
    EventThe AMS World Marketing Congress -
    Duration: Jan 1 2012 → …

    Conference

    ConferenceThe AMS World Marketing Congress
    Period1/1/12 → …

    Disciplines

    • Business

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