Viral Advertising and Its Place in the Advertising Framework

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2012
Event	The AMA Summer Educators' Conference - Duration: Jan 1 2012 → …

Conference	The AMA Summer Educators' Conference
Period	1/1/12 → …

Disciplines

@conference{22eb8de2674d4de0a5e347d5791e7e09,

title = "Viral Advertising and Its Place in the Advertising Framework",

author = "Maria Petrescu and Korgaonkar, \{Pradeep K.\} and Tamara Mangleburg and Ann Root",

year = "2012",

month = jan,

day = "1",

language = "American English",

note = "The AMA Summer Educators' Conference ; Conference date: 01-01-2012",

}